12 Innovative Marketing Trends to Inspire You This Year

by | Jan 29, 2019 | Business, Marketing, Online Marketing

Do you know how to use marketing for a better ROI? Getting a good return on your investments has a lot to do with your content marketing strategy.

If you aren’t sure what direction to take, looking at innovative trends with your marketing team can help with your efforts.

Business marketing is one of the most critical elements in your business. The right type of marketing grows your brand and brings in new leads. However, knowing how well different types of marketing works isn’t clear-cut, and overcoming the hurdles of marketing your business may seem overwhelming. Marketing trends come and go, you don’t need to follow them to the letter but you can use them as inspiration. Keep reading for some marketing tips

So much data

In 2019, we’re living in the middle of a data explosion. More and more data appears online every hour of every day. A recent study indicates 70 percent of marketers are handling the massive data onslaught fair or worse — with a mere 30 percent handling it well.

Figure out the best marketing tactics for your business by studying the top current trends. Here are 12 trends taking us into 2019 and beyond. We have examples of digital marketing, email marketing and influencer marketing.

 

Digital Marketing Trend #1: Customer Experience Takes Center Stage

Customer experience (CX) may be something you’ve always connected with your website experience, but it applies to all aspects of your business, including marketing. One study found about 80 percent of company decision makers stated customer experience improvement was a top priority for 2019.

Tie CX into your marketing strategies by thinking through the experience of the consumer when they see your marketing efforts. Simply placing ads on Facebook won’t work well in 2019. Consumers see dozens of similar ads every day. Instead, they now want an experience, such as interacting via a poll, adding their images using a product or even viewing a video. Your social media strategy needs to be connected to your site at every level.

Related: Designing for Better Customer Experience

 

Social Marketing Trend #2: Websites Become Voice Search Friendly

By 2020, experts predict around 30 percent of searches will be via voice. There are many reasons for this shift with one of the biggest being people using Alexa and Google for Internet access. There are a number of ways to optimize your site for voice search, including understanding the way people speak and what long tail search phrases they’re most likely to use in relation to your website.

Roto-Rooter features several voice search friendly elements on their site. Their how-to section lines up with the overreaching types of searches people use Google Voice Search for, such as “How do I…?” They also have an extensive search on their site allowing visitors to search for topics or locations.

Optimizing your site doesn’t have to hard. You just need to set up the digital strategy for your website, this includes Image SEO to a higher scale than you might be used to.

Related: Image SEO is on the rise again. Here is what you need to know to stay ahead.

 

 

Integrated Marketing Trend #3: Window Decals Become More Popular

There is still a place for brick-and-mortar advertising, including window decals. While marketers turn to more online advertising, the local market is still wide open for native advertising. Consumers prefer experiences in all they do, so strong window decals pointing the way to the latest sale or a grand opening will remain popular into the foreseeable future. Large-scale decals grab the attention of foot traffic, giving businesses an edge over their competitors.

Window decals are a type of visual marketing so these need to be on brand. These can be seasonal or promotion based. A customer journey can start with a simple window decal. If they walk past your store and see a visual they are attracted to, they might come in to the store or look you up online.

Digital Marketing Trend #4: Augmented Reality Becomes More Commonplace

You’ve likely seen augmented reality in a variety of apps and on websites, but it becomes even more popular as the screen resolution of mobile devices improves and Internet connectivity speeds up even more with the implementation of 5G. More people shop online, which means they want an experience almost like stepping into a physical store. Mobile advertising is changing with the help of startups using augmented reality in their marketing strategies.

No longer will consumers shop for a new table in flat images but will add a photo of their living room and view the new table from 360 degrees to picture exactly how it might look in their homes.

Ferox makes advanced vehicles and features 360-degree views of their various models, such as the Azaris pictured above. Since the product is new, this allows consumers to see the car from every angle and become more familiar with the way the vehicle works as well as get a look at the appearance.

 

 

Data Marketing Trend #5: Looking at Big Data

We’re living in a data explosion with more data at our fingertips than ever before. Marketers already use analytics and polling, but in 2019 they will delve deeper than ever before and fully understand the behaviors of their target audiences. Data analysts are being hired by all sorts of companies to help with marketing technology. 

Automated marketing depends on data to work and more and more brand are using it to save time and money. We can see how big data is affecting roi marketing by looking at annual reports. The results they show can give us an idea on how to use big data to grow the customer base and brand awareness.

 

Personalized Marketing Trend #6: Personalization Expands

Over the last few years, more and more companies created personalized experiences for consumers. The better you understand your target audience and consumer behavior, the easier it is to personalize their experience. If you haven’t already segmented your different types of customers, now is the time to do so. For example, if you were selling boots, you might have one audience segment that is blue-collar working men and push out marketing to them about steel-toed boots. Another section might be for young women under 30, and you might advertise cute but functional boots to them. Segmentation improves personalized marketing tactics and therefore improves lead generation.

Office Depot offers a store locator feature on their site, showing nearby stores and what the store offers as far as in-store pickup and amenities. If you sign up for their newsletter, their marketing is targeted to your local store, showing you what’s in stock and where you can pick up the advertised item.

 

 

Social Media Marketing Trend #7: Social Media Advertising Shifts

While Facebook remains a popular social media platform, there are other platforms on the rise. Techniques that once worked on social media, such as clickbait, are less effective as consumers become savvier than ever before. Expect more content-based posts and targeted campaigns. 

Content is now directed at more visual marketing. Creating written content needs to go hand in hand with visuals like infographics, slide decks and videos which can then be shared on social media. IG stories, for example, are a great way to use unique video marketing techniques to raise brand awareness. 

 

Strategic Marketing Trend #8: Brands Become More Transparent

Transparency is the new buzzword of branding and filters to the marketing of that brand. Millennials are now of age, and they care about how honest a brand is, with around 56 percent of the up and coming generation stating they’d remain loyal for life to a brand offering complete transparency. Use your mistakes as part of your marketing campaigns and embrace openness and honesty.

If you do video marketing regularly or have a video channel, post some bloopers once in a while. If you have a beauty influencer brand, try doing natural no-makeup impromptu IG stories so your followers can get to know the real you. Brand building is all about showing the deepest corners of your company. Being cold and distant won’t help your customers get to know you.

 

Digital Marketing Trend #9: Digital Commerce Picks Up Speed

You likely noticed the trend in 2018 of brands offering their product on social media sites for direct purchase to the consumer. Glossier is one brand taking full advantage of the online shopping community mindset, featuring their glosses via blog posts and viral marketing on Instagram. As people tried their lip colors, they shared their experiences and the brand went viral, skipping past more traditional marketing methods for makeup such as the department store counter.

E-commerce sites are popping up every day. You need to stay ahead of the rest to really see conversions.

 

Video Marketing Trend #10: Influencers Hit Video Marketing

Video marketing is an obvious necessity in the 2010s, but the face of video marketing will change into 2019 and beyond to incorporate more recognizable faces and online influencers as well as brands that center videos around a brand personality that becomes recognizable over time. About half of those aged 18 to 34 say they’ll stop what they’re doing to watch a new YouTube video by their favorite user.

Marketing agencies cannot ignore video marketing any more than small businesses can. If you don’t want to put your face on video, try animated videos like the ones Powtoon can help you make.

Customer Centered Marketing Trend # 11: Audience Needs Come First

Expect more and more marketers catering to the needs of their audience, informing and entertaining, depending upon the personal preferences of audience members. About 90 percent of the top B2B content marketers have one thing in common — they put their users’ information needs ahead of their own need to sell the product.

It’s as simple as “know your customer.” This can only be achieved by creating audience personas from the get go. Ask your users questions, create focus groups. What do they want, what do they need? Give that to them.

Media Marketing Trend #12: Community Building Grows Wings

Online communities have been around long before Facebook made them a thing and there is power in building a loyal fan base. Not only are your loyal fans those who purchase your product, but they’ll share your marketing messages and content with their family and friends. A community helps them feel like a part of your company, and they’ll celebrate your successes and cheer you on.

Invest in your community, give them special offers and build your base over time for a powerful word-of-mouth marketing tool money can’t buy. Use social media tools like Facebook Groups or Reddit subreddits to get the conversation going. 

What the Future Holds

One clear and sure prediction about marketing that is age-old — care about your customers and get to know them and you can’t go wrong. The better you understand your audience, the easier it is to create content they’ll love and connect with emotionally. Crafting a balance between creativity and efficiency isn’t easy, but consistent effort builds small brands into empires.

 

Author bio 

Lexie Lu is a web designer and CX strategist. She enjoys covering topics related to UX design, web design, social media and branding. Feel free to subscribe to her design blog, Design Roast, or follow her on Twitter @lexieludesigner

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