3 Marketing Tools You Should Use in 2018

by Sep 23, 2018Business, emma, Marketing, Online Marketing, outsourcing

Maybe there was a time when leaving a bunch of comments everywhere and sharing mountains of guest posts on spammy sites was enough to boost one’s visibility.

However, the way we do digital marketing today has significantly changed.

Google is getting smarter day by day and trying to game its sophisticated algorithms can only get you penalized.

Most importantly, people’s approach to digital marketing has evolved. Your clients have become more tech-savvy and demanding. They want their sites to be not only more visible to their customers, but also to be seen as a reliable source of information.

Of course, parallel with this phenomenon, the complexity of creating a solid digital marketing strategy rises.

To stay on top of it, you need to keep pace with the industry trends, monitor a bunch of different parameters, and tailor your marketing efforts according to them. And, unsurprisingly, doing all this manually would be ridiculous.  

To get the most out of each digital marketing campaign you build, keep your clients satisfied, and save your sanity, you need to invest in the right set of digital marketing tools.

Here are a few of them you should definitely have in your stack.



Automate and Personalize your Client Reports

Let’s imagine this. One of your major clients decides to check their rankings and they’re not satisfied with what they see. They call you nervously, questioning the effectiveness of the SEO strategies you’ve been using. Worse yet, they even start considering switching to another digital marketing agency.

So, what should you do in a situation like this?

You need to explain that you’ve been doing your job right and, to do so, you need to pull up the stats.

This is where client reports step in.

You don’t have to be in the industry for years to understand that client reports represent the foundation of a healthy relationship between a marketer and a client.

They not only help you validate your moves, but also prove how valuable your strategies are, what goals you’ve attained using them, or where you may have failed to meet your clients’ expectations.

However, creating an awesome client report manually isn’t that simple. It needs to be highly informative, personalized, easy-to-digest and, above all, straightforward. And, to create it, you need to spend countless hours on collecting, analyzing, and contextualizing mountains of data for a single client.

To facilitate this process, you should invest in a right tool and automate your client reporting efforts. And, one of the most powerful client reporting tools is Reportz. This fully customizable reporting tool makes the process of creating data-oriented documents much faster, helping you get the work done in just a few minutes.

What sets Reportz apart from other similar tools is the fact that it’s incredibly user-friendly, even for those users who have never created a client report before. Here is what you can do with Reportz:

    • Each dashboard you create is basically an enormous blank space you can customize however you want. It integrates with all major digital marketing platforms like Google Analytics, Ahrefs, SEMRush, etc. This means that, to keep track of the KPIs relevant to your specific client, you can implement numerous widgets and track all your vital KPIs from one place.
    • To boost the visual appeal of your reports, you can tailor them to your clients’ liking. This means choosing the right colors and fonts, as well as adding your clients’ or company’s logo.
  • You can save your templates. Once you create your perfect dashboard, you can save it and use it over and over again.
  • You can tell Reportz when and where to send the reports to your clients and it will do so automatically.


Get the Most of your Keyword Research and Link

Ahrefs is, by all means, one of the greatest digital marketing suites ever. Even though most SEOs know it as a backlink checker, the truth is that this is just one of the numerous features this platform offers to its users.

So, here is how it works.

It all starts with the Ahrefs Dashboard. Just like with Reportz, this is where you monitor and analyze all your data. For example, if you type in your URL, Ahrefs will automatically check your domain health. This is also where you can monitor your content alerts, keyword rankings, and any poor-quality links you may like to remove.

Now, I’ve already mentioned that Ahrefs has a bunch of amazing features, but today, I’ll focus on these three:

Site Explorer

This feature is synonymous with Ahrefs. Once you copy a URL, you can check everything, from its backlinks to organic keywords, social data, and PPC information. Namely, similarly to Googlebot, Ahrefs generates all this information by getting its crawlers to scan and check the web regularly.

What makes Site Explorer special is the fact that its link index is extremely fast and as almost as large as Google’s. They also pull out some additional pieces of information, including social metrics, HTTP status, backlink type, anchor text, and so on.

Here is what you can do with Site Explorer:

  • You can check your competitors’ backlinks. You can use this information to see what’s working in your industry and build your own tactics. If all else fails, you can even go and try to post your content on the same sites.
  • Site Explorer’s Top Content report helps you understand what forms of content are usually linked to.
  • The Top Referring Content report and Inbound link reports help you identify influential websites that already link to your competitors.
  • Its Broken Links feature helps you find dead links on your site and replace them with fresh ones. Also, you can use this option to earn some easy links. Namely, you can find broken links on some major sites in your niche and reach out to them, offering a link to your content as a replacement.
  • You can check what keywords your rivals are ranking for in SERPs and how much traffic these phrases generate. All you need to do is type in their site in Site Explorer and hit Organic search.  Given the fact that Ahrefs monitors over 130 million keywords, the results you’ll get are pretty accurate.
  • With its Paid Search tab, you can check if your competitors are paying for their traffic and what keywords they rank for. This way, you can see what sells and simply copy their ideas.

Keywords Explorer

This is another Ahrefs’ brilliant feature that allows you to find thousands of awesome keywords to rank for, analyze their ranking difficulty, and measure their traffic potential. Most importantly, it pulls keywords directly from the source- Google Search Autocomplete.

Here is where Keywords Research can help you:

  • You can do in-depth keyword analysis that goes beyond search volume and modifiers. Additionally, you can understand what type of site users want to see, what terms people ask before and after they conduct a particular query, what similar terms are also relevant, what type of page a user expects to see, etc.
  • With its advanced features like Return Rate and Clicks per Search, the number of clicks, and the percentage of paid click, you can get an invaluable insight into what form of transparency and traffic you will get by ranking for a certain keyword. Most importantly, this is how you can calculate your ROI, which is one of the most difficult aspects of SEO.
  • You can estimate the keyword difficulty with its Keyword Difficulty Score. Namely, Ahrefs uses a 0 to 100 scale that tells you how easy or difficult it would be to rank for a certain keyword.  

Content Explorer

The way Content Explorer works is pretty simple. You enter a certain search phrase and the tool tells you what the most shared content around it is. So, it’s similar to BuzzSumo and the only difference is that, here, you will also get Ahrefs’ link data. What’s most amazing about this option is that its advanced search allows you to conduct more precise and relevant searches.

With it, you can:

  • Understand what resonates with your target audience on any given topic.
  • See what form of content works in your niche.
  • Check how well similar content is shared and help you predict how many shares and links you will generate.

Buffer: Take your Social Media Management to the Next Level

Buffer has won many marketers’ hearts as one of the most powerful social media management tools. Whether you are an individual marketer or an SEO agency, this tool will provide you with everything you need to share social updates and manage your social media campaigns effortlessly.

For starters, you can use Buffer to manage your social media team. You can invite them to your dashboard by either entering their name or email address. Once you do so, you can also determine which social networks each of your employees can access and manage.

You can even choose the type of the access the members of your social media marketing team can have. If you give them Full Posting Access, they will be allowed to manage their posting schedule on their own. On the other hand, you can reduce their access with the Approval Required feature. This means that they propose new content ideas, but you’ll be the one reviewing and editing them before they get shared.

You can also invite your clients to Buffer. This way, they will not only keep track of their social media profiles, but also see what content is about to be shared, suggest posts on their own, and check whether their social media marketing strategy works.

Now, Buffer makes the process of scheduling the content a walk in the park. All you need to do is enter updates into the Buffer queue and they will be shared for you, in accordance with the posting schedule you’ve previously set.

It all starts with the What do you want to share box, where you need to enter the link to your post. Once you do that, you can select social media profiles to post the content to and hit the Add to Queue button.

With Buffer’s advanced options, you can also choose when to share your posts. For example, you can share the post right away, make it the next one to be posted, or choose a specific date and time.

Another killer feature Buffer offers is the Analytics tab that helps you track the performance of your posts. There are three types of insights it gives to you:

  • The Post tab gives you the history of all the posts shared. Apart from telling you when each of your posts was shared, it also tells you who shared it and gives you an insight into the shares, mentions, clicks, and reach this post has generated. There are some other, pretty neat features you could leverage, such as the ability to export your data to a CSV report or reshare a popular post immediately.
  • The Influencers tab tells you who your most authoritative followers are.
  • The Overview tab helps you control your performance over time. It provides you with all important metrics, including engagement rates, growth rates, etc.

Back to You

The digital marketing industry is growing tremendously fast and your approach to it needs to alter accordingly.

And, the only way to get the most of the techniques you’ve been using is to rely on the right set of tools.

Even though this process requires doing a detailed research and drawing comparisons, it will definitely pay off. Aside from preventing some minor tasks from eating up a lot of your time, it will also make your clients happy.

What digital marketing tools do you use?

Emma Miller is a Sydney based writer with a degree in marketing. Interested in digital marketing, social media, start-ups and latest trends. She’s a contributor Orana Creative and BizzMark Blog.

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