3 Practical Web Design Strategies for Building Loyalty
To say that competition in the business world is greater than ever would be an understatement.
It was easier to stand out in the days when the online presence was a luxury, but today, when everyone has a website, you need to provide users with a really good reason why should you be the one that deserves their click. Of course, one click means nothing – you need to persuade them to come back on a regular basis. The foundation of that kind of loyalty lies in the first impression. Every experienced SEO Agency with a reputation knows that the primary function of a website is to be a place where your audience can learn everything they wanna know about you.
The times when people went into stores to acquire information in order to decide if they wanna do business with you is over. Just one quick glance at your website must be enough, so whether they’ll stay or leave largely depends on its design and optimization. We’ve put together a list of web design strategies that will help you earn their trust and build a strong bond of loyalty.
Make it interesting and simple to navigate
By interesting we don’t mean crowded with every possible piece of content you can find or containing every possible color palette. If you’re just trying to produce as much content as you can some of it will inevitably have poor quality. Instead, you should focus on the task to acquire a well-written website content that will be helpful and highly engaging. And remember to keep it fresh – you should do a website cleanup at least once a year.
Content is there just to complement your web design, but that doesn’t mean that the very design needs to be blown out of proportions. That would be bad for the website because if its crowded with numerous elements the navigation would be confusing and users don’t have the time for finding their way through the labyrinth of kitsch. The point is to make them stay longer and increase the chance of conversion, so you need to allow them to move quickly and freely, through a smaller amount of very interesting content.
When it comes to navigation don’t forget to make it mobile-friendly. Since more than 8 in 10 users are browsing through their smartphones on a regular basis this has become mandatory. It would be smartest to implement responsive web design that automatically adapts to any screen size making it look good on any device.
Be like an open book
As we said at the beginning, if you want to earn the trust and gain the loyalty of your audience you need to allow them to find out every last detail about your business. You’ll need to demonstrate to them that you have credibility and competence, that you have honest and true interests and motives, and you need to be completely transparent to achieve that.
This means that an About Us page is mandatory. But having one just for the sake of it is not enough. Besides the usual information about the company (products, services, employees, etc.) this is the best place where you can point out what are the things that should make you their first choice. In other words, your About Us page needs to be creative and engaging above all. Another thing is that the information doesn’t have to be just about you.
People appreciate any helpful piece of knowledge they can get for free. That’s why nothing builds trust and credibility better than blog posts that contain small pieces of knowledge about the various subject in line with your business. If you provide them with these valuable resources and combine that with frequently asked questions they will get the impression that you’re solving their problems and that is what you call a real friend, right? Just make sure that all the information you post is accurate.
Build a story around your brand and back it up with facts
People don’t like when someone brags about their accomplishments, and that’s a fact. That’s why you should let other people say their praises. Nothing makes your brand more reliable than a happy customer, so a review page and testimonial are the way to go. If you can get a hold of some influencers and respected people, even better.
Don’t post just the positive reviews, because that can lead to suspicion pretty quickly. Instead, interact with customers who have written the neutral or negative ones and try to improve their experience. Trying to make things right is better than trying to hush it up because it shows that customer satisfaction is always in the first place.
Of course, word of mouth is not enough and you’ll also need concrete examples of the results of your work through statistics and case studies. When you add this math to the praise, you got it covered and you can showcase certifications and awards as sprinkles on top.
There you have it – in order to build trust with your audience you need to lead them quickly through pages with the right amount of interesting content where their journey will be rewarded with transparent and honest information and a load of useful tips. Who wouldn’t return to that?
Chloe Smith is a design enthusiast and a part-time writer always willing to share tidbits of advice. She believes that passion, courage and, above all, knowledge breed success. When she’s not working, she’s probably somewhere cuddled up with a good book, and a cup of lemongrass tea (or more honestly binge-watching the newest Netflix hit show).
Follow Chloe on Twitter : @thechloesmiths