5 Link Building Tactics that will Help your Business Grow Online
With the rise of Google’s algorithms, the way we do link building has changed, as well. Today, writing mountains of poor-quality guest articles, leaving spammy comments everywhere, and getting featured on suspicious sites might not only compromise your rankings, but also get you penalized by Google.
Link building has evolved and become extremely complex. It requires you to constantly improve your skills and tactics. Most importantly, to appeal to both your tech-savvy customers and search engines, you need to focus on adding context to your link building strategy.
Here are a few brilliant tactics that will help you do so.
Write Quality Guest Articles
“Guest blogging is dead.” Boy, if I had a nickel every time I heard that, I’d be rich by now.
Not only that guest blogging not dead, but it has remained one of the most effective link building tactics. However, with the rise of Google’s algorithms, the way we use this technique has changed radically.
Today, it is the quality and not the quantity of the links leading to your site that matters. Before you even consider reaching out to a blogger, make sure that sending traffic from their site is worth the effort. Finding the right website for guest blogging is a crucial part of your link building efforts and some link building tools like Dibz proved to be very effective.
Here are a few metrics you need to take into consideration when assessing a link building opportunity:
- The site’s page authority (PA)
- The site’s domain authority (DA)
- The relevancy of the site to your niche
- The position of a link on a page
- The number of nofollow and dofollow links
- Contact data
- Referring domains
- Referring pages
Mention Influencers in your Blog Posts
Every day, we come across blog posts like “X Tips from Top Industry Experts.” The reason why this form of articles is popular is obvious.
First, they generate links like crazy.
Second, they are highly engaging, authoritative, and inspiring.
Studies show that almost 50% of active Internet users look for influencer recommendation before they make a buying decision.
Given this fact, it’s not surprising that influencer marketing is the fastest growing customer-acquisition technique and that the number of brands interested in partnering with influencers is on a steady rise.
Now, there are several ways to create this type of content.
For example, you could simply mention an influencer in your article and once it’s live, inform them about it. You can also do a mini-interview with a few influencers and ask them to, once the article is published, share it with their audience.
And, if the post is fresh and well-written, they’ll most definitely reshare it.
You need to know that different campaigns require different types of influencers. To make the most of this practice, you should look beyond the number of their followers. Apart from those with the greatest reach, you should also focus on medium-sized influencers that are well-respected.
And, the only problem with this strategy is that these, so-called, micro influencers are difficult to find.
This is where link building tools shine. Collecting such personalized searches would be a huge time waster if done manually.
For example, with its “Custom Search Parameters” feature, Dibz allows you to conduct customized searches, based on relevant keywords, the type of websites you’re after, the depth of search, etc. Once you conduct the search, you will get not only the list of your link building opportunities, but also have an invaluable insight into their backlink data, social media activity, and contact information.
Look for Broken Links
Even though looking for broken links is one of the oldest link building techniques, it still works. The idea behind it is pretty simple- you look for popular sites in your industry and look for any possible broken links.
So, how is this done?
There are numerous tools like Check My Links that allow you to quickly scan a web page and detect all broken links. All you need to do is add the extension to Chrome and hit it when evaluating a certain webpage.
Once you find an invalid link, your aim is to inform a webmaster about this problem and offer your blog post as a replacement for a broken link. You can say something like: “I was reading your blog post and noticed that the X link is broken. I have an article on the same subject matter, so I thought you may find it useful.”
This very same practice can be applied to Wikipedia, as well. Namely, you can use tools like Wikigrabber to search for Wiki’s dead links and replace them with your own content. Even though the links generated from Wikipedia are nofollow, they are highly authoritative and may send additional trust to your site.
Take Advantage of Link Reclamation
Whenever someone mentions your brand, product or case study, they are supposed to link to you. Unfortunately, this doesn’t always happen.
This is an awesome opportunity for you to build some easy links. One of the most powerful brand monitoring tools is BuzzSumo. Once you find such linkless mentions, you should contact a website owner and ask them to link to your site. With just a little nudge, most of them will be happy to do so.
You can also get an easy link using Google’s Reverse Image Search. If you use any form of visual content, such as the images, charts, and infographics you create on your own, there are probably numerous sites using them without your allowance.
This shouldn’t worry you. On the contrary. Just like with the link reclamation practices, a couple of friendly emails sent can help you get a few additional links.
Today, writing a killer article is not enough for you to engage your customers. To do so, you need to offer them something truly inspiring. Something that will grab their attention and keep them focused from beginning to end.
This doesn’t have to be a text or a visual form of content. Not at all.
You can focus on marketing to “auditory learners,” as well. And, this is where podcasts shine.
Namely, their popularity has grown insanely over the past few years. Statistics show that, out of the total number of podcast listeners, 22% listens to 3 podcasts, while 21% listens to 4 podcasts per week. In other words, they listen to about 144 podcasts per year.
- Podcasts can be about anything– you name it.
- They are inexpensive and far simpler than writing a lengthy article.
- They offer an astonishing educational value to those listening to them.
- Unlike articles, infographics, videos, or case studies, they are more convenient to use. Your target audience can listen to them on the go, while working out or driving. A podcast won’t take them away from these activities, it will only make them even more enjoyable.
- It helps you build trust with your audience.
- You can interview the most reputable people in your niche and, in this way, generate even more links.
Link building is the foundation of your online presence. Without it, you wouldn’t be able to rank.
Now, it’s no secret that the quantity of backlinks determines how well you will rank. However, you need to pay attention to their quality, as well.
Never publish links on poor-quality and spammy websites. Above all, never assume that a high-quality website will give you a link if you don’t give them anything in return.
So, start by creating relevant, industry-specific, and HQ blog posts.
Then, broaden your content strategy and harness the power of influencer marketing.
Meanwhile, look for broken links and your brand mentions to drive some easy links to your site.
Finally, use podcasts to not only generate links, but also to boost your authority in your niche.
What link building strategies do you use to give your business an online boost?