7 Web Design Trends for 2018 – Don’t Fall Behind
One of the first things you need to know about web design in 2017 and 2018 is that it’s much more data-driven than ever before. In other words, the visual impact that various design elements have on your audience is now observed through numbers instead of emotions. These are of course unreliable and often misleading. Needless to say, the terms ‘beautiful’ and ‘ugly’ were always subjective to begin with.
For instance, brutalism is a web design trend that is deemed to be ‘ugly’ by numerous developers, yet even the greatest skeptics among them won’t negate its efficiency. Minimalism is another trend that will never really go out of style. With this in mind and without further ado, here are 7 Web Design trends for 2018 that will help you stay ahead of the competition.
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One of the major dilemmas that most web designers had in the past was whether to go with a complex and visually rewarding animation, or to avoid the animation altogether to gain responsiveness. Seeing as how the loading time has a major impact on your bottom line, most estimated second choice to be the right one. Nowadays, however, the trend of particle backgrounds might be able to remedy these two conflicting sides since.
They provide a vividly animated background to your website’s layout without leaning heavily on its resources. Particle backgrounds are animated backgrounds that need minimal loading time because the elements moving in the background are quite small and are more of a visual candy feel than a full on video background. Here is an article about creating a particle effect background on your DIVI site.
Another thing you need to keep in mind is the fact that mobile users are quickly becoming the driving force of e-commerce. In 2015 more people browsed Google through mobile devices than through PCs. However, not nearly enough people gave this idea as much attention as it deserved. This was mostly due to the fact that conversion rates were still much higher on PC than on tablets and smartphones. Today, however, we are witnessing the rise of m-commerce and with it, it can be expected that mobile-first websites might play a much bigger role in the following year.
- Related Article: Optimizing your blog for mobile devices
Unique custom websites
According to one statistic, a huge portion of one’s shopping cart abandonment rate (about 17 percent) is due to the fact that people still haven’t decided on whether to actually buy from you. In other words, they’re just visiting your website in order to use it as a reference in order to compare it to others before they make up their mind. This is precisely why experts behind web design companies like PPC plus, strongly advocate the importance of having a brand that sticks out. Not only, will your generic website not be revisited, but your visitors aren’t even likely to remember it once they’ve paid a visit to several similar websites.
Bold fonts and bright colors
In the introduction, we mentioned the fact that brutalism is getting more and more power in the world of web design and the reason behind this is quite simple – it’s efficient at what it does. Sure, the combination of bold fonts and bright colors there may not be the most aesthetic there is but; 1. It’s incredibly unique. 2. It is great at pointing out the important information about your design. The odd pairings of fonts and page layouts are attention-grabbing, which is one more reason why millennial audiences are so strongly responding to this trend.
According to one survey, about 90 percent of all information we receive comes through visual means. Therefore, most bloggers and web developers tend to focus their websites around theme-related images and visual elements. Due to the lack of funds, they tend to use stock photos, which, at very least, tend to be quite generic and unimpressive. Now, one of the best ways to overcome this particular issue is to try and invest a bit of your time and effort into custom illustrations.
Try Freepik for great illustrations in your next design.
Shadows as an illusion of depth
While it is always wiser to go with 3D animation, it is also more resource-intensive, which makes this idea quite unpopular with a lot of hosts. One of the best compromises you can make here is use shadows to create an illusion of depth in 2D. For your audience, the difference will be barely visible and your website will benefit from a massive boost in its visuals, with little to no effort invested on your side. We can also see this trend in video games. In 2017 we had the comeback of the old school classic Torment: Tides of Numenera and as it did well we can only presume 2018 will follow with more similar games.
Finally, by giving your audience a chance to interact with your website, you are giving their immersion a massive boost, therefore, increasing your conversion rate. The problem with standard website interactions is the fact that most of them require for a page to be fully reloaded, which may cause a no small amount of frustration among your customers. On the other hand, micro interactions like those we see on social networks seem much smoother and more organic, which, in turn, makes them more efficient at reaching their ultimate goal of keeping your audience from leaving.
At the end of the day, the thing about web design is that the landscape is constantly evolving and while some of these trends are already huge in this industry, in 2018 they are expected to reach their pinnacle. While it is true that not all of them are as suitable for every single niche, you simply cannot ignore the fact that the present day analytics are doing a great job at exploring the needs of your potential customers. In this way, your data-driven web design may give you an opportunity to learn a couple of new things even after years and decades of experience in this industry.
Ronald Wolf is a business and law consultant for a couple of small firms. He and a couple of friends started a website called Media Gurus which is going through a revamp right now. In his free time he likes to write articles and play pool.
Follow Ron on Twitter @RonaldW7