Should your Blog have a Facebook Page or Group?
Let’s get to it.
Let’s talk about Facebook Page and Groups
Which is better, which do you like best?
Does your blog or business have either?
Let’s talk about the pros and cons of each.
Anyone with a Facebook Profile can open a Page. It’s not a complicated task, You can open a page easily through this link. Pages collect “likes” and when a new photo, text, link, or video is posted, those people who liked the Page will see it in their feed. New Facebook algorithms have made it harder for the posts in Pages to reach all its followers. What a person sees in their feed, depends on their activity so they might miss all the new activity on a Page if they haven’t been active with the posts for a while. Meaning, the most a person interacts with a page, the more news they will see.
This can be detrimental unless you actually buy a paid Facebook Ad. Paying for an ad is your prerogative. If you are serious about your business then buying Facebook Ads might be a good strategy. Most bloggers refuse to pay for ads because they run on empty and don’t make money from their blog at all. They suffer from lack of reach and engagement on their pages and so their presence on Facebook is limited.
This article from HubSpot has some great Facebook Page tips;
Who are pages for?
- Businesses and Brands
- TV Shows
What are pages for?
- Posting up to date news pertaining to whatever the page is about.
- Maintaining interest with clients, followers, fans etc.
- Sharing inspirational or appropriate content.
- Staying in touch with followers.
- Sharing Blog posts
- Sharing related content
- Posting photos and videos about the entity who owns it
How do pages work?
- One person creates a page for their business, or other official entity .
- Administration and Editing Roles are chosen by the first Admin of the page; and then all Admins can make page role changes.
- Posts can be posted at the moment of writing or be scheduled for a later date and time.
- When you are admin of a page, you can comment, like or engage anywhere on Facebook as your profile or as a page.
What is awesome about FB Pages?
- Your blog or small business has a place to showcase news, products, blog posts, ideas, photos or anything you want your followers to see.
- You can link your Page to your blog, to collect likes and for your content to be shared and seen by more people.
- Pages are a great calling card for online business and contact without it getting too personal.
- Having a page for your biz keeps you from having to show too much personal information to your readers and followers.
What sucks about FB Pages?
- Getting good reach is very difficult to achieve.
- Posting the “wrong” kind of content makes pages lose likes
- When people only like posts without commenting or clicking through, it doesn’t help the page at all.- Click Bait pages have taken over Facebook, making people get more of that in their feeds and less of what they would really like.
- Maintaining a Facebook Page can be frustrating and time consuming with little results.
Groups and Pages are quite different. Groups are for conversation, forum threads and interconnection between members. There tends to be more interaction inside the groups than in the pages. A blogger can create a Facebook Group for their courses, challenges and conversations about the blog is about.
Owners of Facebook Groups, when they handle the groups correctly, can be very successful with their business. There is plenty of organic sales happening inside Facebook Groups. They are like glorified meetings, and they just keep getting better and better results.
If you are looking for some deep insight on how to maintain and grow a Facebook Group, you should check out Caitlin Bacher, she’s the expert.
Who are groups for?
- Celebrities or Fans of Celebrities
- Courses and Membership sites.
- TV Shows
- Social media support and sharing
What are groups for?
- Businesses can have forums about their products or fan groups.
- Celebrities can have fan groups created by fans.
- Organizations can have groups to give support to their clients and members.
- Blogs can create conversations and share threads for other bloggers to share experiences and ask for advice.
- Groups can be created for courses and membership sites.
- Influencers can answer questions about events and products.
- Challenges can be undertaken to create greater communication and user experience
- TV Shows can have fan based groups and conversations about the show
- Bands can have fan-based forums for conversations about band events.
- Shops can get feedback about what they are selling and clients can have conversations about the products.
How do groups work?
- There are three kinds of groups, public, closed and secret. Each one has a different way of adding and accepting members. Admins can either choose to let members post on the wall freely or they can screen everything before it goes up.
- When a question, or comment is posted, any member can reply, sometimes creating long threads full of information and advice.
- Each group has rules to be followed, created by Admins to keep order between members.
- Some groups have daily thread for blog, business or social media promotion. In some groups these threads are quite long.
- There are groups that are only for social media sharing.
What is awesome about FB Groups?
- Members can benefit from groups when information and resources are shared.
- Members can make connections with people that have similar interests.
- Great things can happen from the discussions in the group.
- The owner /admin of the group gets great engagement for his/her own blog and projects.
What sucks about FB Groups?
- People are always dropping links and running.
- Spammers love Facebook Groups!
- It is a lot of hard work to keep up with the threads!
- Sometimes admins / owners have to put their foot down for rules to be followed
The Facebook Algorithm
What you see on your Facebook feed depends on the infamous Facebook Algorithm. The more you like posts from a profile, page or group, the more you will see from them. You might have noticed that you don’t see posts on your feed from that one page you used to see all the time, or that cousin that posts photos of her cat. That’s because you haven’t liked any of their posts in a while and the algorithm isn’t showing them to you.
In terms of Facebook Pages, it can get quite tricky because if only some people are liking your posts then most likely only those people are seeing your posts. When you schedule Facebook posts from outside scheduling services, they tend to get lost and hardly anyone sees it. Facebook gives you the option of “boosting” your page posts so that more people see them. Essentially you have to pay for more people to see your posts. Unless you are posting viral videos or extremely funny memes on a regular basis, most like your posts are getting buried.
These “algorithm” blues are the reason a lot of entrepreneurs also have groups. In the groups they can have more contact with their followers and readers, making sure to reach more people. Should you NOT have a Facebook page and just a group? I personally don’t think so. I believe that if you have a blog, and specially if its a business, then you should have a Facebook Page. Even if engagement is low, when you have new readers, they will look for your Facebook if they like your content. They can share your blog posts and tag your page. If you have a blog and not a Facebook Page, then it’s almost like you don’t want to be seen.
Do you always need to have a group? No, you don’t, unless you really want to create community. Be aware though that you just cant open a group and expect to show up for the sake of it, you have to create prompts, start conversations, give support etc. If you run your Facebook Group well you can be quite successful with it!
What do you have on Facebook, a page? a group? both? Tell me in the comments and I’d love to follow you on Facebook!