Four Essential Ways to Promote Your New Website
Emma Author + Marketing Specialist
Know the Essential Ways to Promote your New Website.
The main reason is that almost everything is connected online. People browse the Internet in search of information, entertainment and shopping opportunities. That’s why having a website is important and essential for businesses, especially those who offer products or services. However, the online market is a crowded place and competition is strong. Therefore, promoting a new website is a challenging task for every business owner. In order to successfully promote your website, you’ll have to put some effort into its design and make sure that your website’s performance is immaculate. Pushing your website through the crowd until it becomes well-known to the public is quite time-consuming, especially if it’s a fresh new website. But, your business success depends on your website’s popularity. Here are a few essential ways to promote your new website.
1. Optimize it for search engines
Search engine optimization (SEO) is the best way to start off your website promotion. The key element of SEO is pushing your website to the first page of search result, which helps increase your website‘s online visibility. Once your website can easily be found online, it will drive more traffic your way. Increased traffic means more opportunities to seal the deal and also more opportunities to expand your customer base. Furthermore, SEO is cost-effective which will work in your favor if you are on a tight budget. When properly used as a marketing strategy, SEO can have long-term positive effects on your business promotions. In fact, the longer you work on your SEO strategy, the better results you’ll be able to see over time. Moreover, the results can easily be measured, which means that if your strategy isn’t working the way you’d expect, you can change and modify it to get better results.
2. Engage on social media
The world of social media and networks offer many benefits and opportunities for successful business promotions, including website promotions. Social media channels offer ways to establish and improve your online presence, as well as establish a relationship with your target audience. Aside from creating organic traffic, social networks allow you to use paid advertisements to help you further promote your website. It’s a good way to quickly spread the word about your website and inform people about it.
The largest social networks offer the best opportunities to target a specific audience in large numbers. However, you shouldn’t solely focus on mainstream networks to promote your website. Instead, you need to be where your audience is and cover several social channels at once. For instance, smaller and alternative social media channels, such as Instagram, may offer a better way to present more personalized content to your target audience.
3. Promote your website using email
Email is still one of the most effective ways to successfully promote your business. With all the social media and networks that a lot of people use nowadays, one would think that email campaigns are out of the question. However, people still read emails and, believe it or not, respond well to good and relevant offers. Running an effective email promotion includes creating your contact list that includes your target audience, ranging from social network followers to subscribers on your website or blog, and keeping them engaged.
Nevertheless, email promotions are often time-consuming and will require a lot of attention and a pinch of personal touch. Automated emails are fast and reliable, but human interaction always yields better results. Make sure your emails are personalized as much as possible. Take the time to get to know the person you’re emailing, before you create an offer.
4. A mobile friendly website is a must
Nowadays, the number of mobile users keeps increasing. That means that people prefer to browse through websites using their mobile devices, such as smartphones and tablets. If your website isn’t mobile friendly, you may get a lot of negative reviews and lose many customers. Having a mobile friendly website is beneficial for your website promotions because people prefer to have an opportunity to either visit your website from their phone or desktop. In addition, your visitors will recommend your website to others if they’re satisfied with its features.
However, optimizing your website’s performance for mobile devices may prove difficult. Mobile users expect the same performance and speed as they would experience on desktop computers. As a matter of fact, 64 percent of mobile users expect that your website loads within 4 seconds, while 40 percent of mobile users will leave your website if it doesn’t load in 3 seconds or less. Therefore, if you want to satisfy your mobile customers and ensure their loyalty, you’ll have to boost your website’s speed and performance.
There are plenty of ways to promote your website, but in order to be truly successful at it, you should focus on the essentials first. It’s important to remember that your website promotions won’t be as effective unless your website design is exceptional. In order to impress your visitors, your website needs to be easy to navigate, pleasing to the eye and it has to be fast enough. Once you get that settled, you can start off with your promotions.
Don’t forget that you can also consider including a blog inside your website to further promote your products via relevant content. Promoting a blog is also lots of hard work! Here are some further articles you can read to get acquainted with an idea on your blog.
- Why your site needs a blog
- User Experience for your Blog
- Marketing Tactics for your Blog
- How to get your articles shared A LOT!
Orana Creative Contributor
Emma Miller is a Sydney based writer with a degree in marketing. Interested in digital marketing, social media, start-ups and latest trends. She's a contributor Orana Creative and BizzMark Blog.