Optimizing Your Blog for Mobile Devices

by Mar 23, 2017Blogging, Branding, emma, mobile

You’ve started your blog to inspire and reach as many people as possible with your thoughts and your creativity, right? And if you’ve spent all that time building up your blog and enabling people to reach you wherever they have an internet connection, wouldn’t you do everything in your power to keep them, and attract some more?

An ever-growing number of technology consumers are switching to mobile screens every year. So, optimizing your blog site for mobile devices is no longer a choice, it’s become a necessity. Mobile phones are easy to use; people always have them by their side, and can be used on the go, anywhere and everywhere. If you think that creating an app for your blog is the right choice, think again, because people experience content through their mobile browsers rather than through an app.

So, how can you optimize your blog to fit all mobile devices, while being responsive and transparent? Let’s get to it.

Mobile Site or Responsive Website?

Your visitors expect the same kind of experience on their mobile phones as they get when visiting your website on the computer. Back when mobile phones had limited speed and performance, having a separate mobile website might have been a good idea, but nowadays when people spend an average of three hours a day on their phones, they expect a desktop experience in a tiny package.

This leads to the conclusion that a responsive website optimized for mobile is almost always preferable to a separate, mobile site. Plus, your optimized website will bring users a seamless experience, conveying the same feelings and messages no matter the platform, and will have the additional benefit of driving traffic directly to the main site.

Use WordPress to your Advantage

WordPress, your best friend in the world, has embraced mobile optimization to such an extent that you can optimize your blog site for mobile users in a matter of minutes. With an update which WordPress has introduced to your admin screen, you can manage your site from any device you’ve got at your disposal.

Additionally, optimizing your website images has never been easier as WordPress has a feature that saves each image you upload in multiple sizes, so that your website can send the exact image format to any screen size.

You’ll also need to have a responsive website theme, which is rather easy with WordPress, that will require a combination of fluid layouts that use percentages for width rather than pixels, and the media queries in order to create a layout that works on any screen size.

Finally, once you have set up and customized your layout, you can move on to choosing the right plugins for a more responsive website or enhanced UX on smaller screens. WordPress helps you with this, as well.

ON THE OTHER HAND: You could also consider using a theme like DIVI which has great mobile building capabilities.


Automation and Valuable Data

Automation has become an entrepreneur’s best friend in the digital world. With the grueling task of managing every aspect of the business by yourself, it’s only a matter of time before you try to learn using your nose and toes to get everything done. Instead of trying to achieve everything on your own – automate. Automate everything.  

Mobile marketing automation is the key to bringing quality information to your consumers with automated emails, promotions, content delivery, and just about everything in between. Automation saves you precious time you can spend developing amazing content, and quite a few nerves, to be honest.

Additionally, the way your website visitors act and react to your blog site presents crucial information which can help you how to further optimize user experience. Find out more about mobile analytics solutions and use valuable consumer feedback to your advantage as it will give you all the information you need to run an optimized website.

Getting the Most Out Of SEO for Mobile Devices

Provided that you have already optimized your website for search engines (and if you haven’t what are you waiting for), there are a few additional tweaks you can make to optimize it for mobile users as well.

First of all, optimize your page speed. Nothing is more annoying than a slow-loading site. With every additional second your website takes to load you risk losing the visitors, who will not hesitate to switch to your competitor’s website. That is why speed is essential. You should be optimizing images by cropping them and making quality changes to boost the loading time. Above all, you will want to minimize redirections, leverage browser caching and also minify the code.

Secondly, don’t block media elements like CSS, images or JavaScript. Mobile phones have become very powerful and can easily handle loading images and other elements. These elements play a crucial role in letting Google know you have a responsive website, which will give you more SEO points, ranking you higher on the search page.

Mobile optimization has become more important than ever, and hopefully, now you have a clear understanding on how to bring your story to as many people as possible, no matter the platform, time, or place!

Emma Author + Marketing Specialist

Emma Miller is a Sydney based writer with a degree in marketing. Interested in digital marketing, social media, start-ups and latest trends. She’s a contributor Orana Creative and BizzMark Blog.

Optimizing your blog for mobile devices show that you care about your reader's experience on your site. Follow these tips and make your blog great on mobile and on desktop. More on the Orana Creative Blog.