Using Twitter Effectively for your Blog
Twitter can be your faithful friend.
What you post on Twitter might be seen by some people but unless it’s retweeted many times, it disappears into the endless feed. You can post on Twitter every hour if you are totally committed but that’s just crazy business, you don’t need that.
A good amount of tweets is between 3 and 6 a day. But Twitter promotion doesn’t have to be complicated at all. Most of it can be automated.
There are lots of ways you can maximize your blog’s reach with Twitter and cover those daily tweets without much effort. The rest of the tweets should be more attentive so that you don’t sound like an automated robot when someone visits your profile.
Let’s review all the ways that you can boost your Blog with Twitter. First things first, you have to make sure you have things properly set up inside Twitter!
Your Twitter Profile
It doesn’t matter if you plan to be automating most of your Twitter content or if you plan to take Twitter under attack and become Twitter Famous, your profile needs to be up to date with your relevant information, including links, photos and headers.
If you are totally new to Twitter, then don’t forget to sign up with a handle (username) that reflects your blog. It can be your own name OR your blog name or a mix of both. If you already have a Twitter account and feel like your username isn’t the right fit, you can change it by following the directions HERE. You can also have a Personal Twitter account and another for your blog but that is a lot more work than is really necessary.
If you are branded, ask your designer to make you a Twitter Header or make your own on Canva or Photoshop. Pick a good profile photo in good quality, you can even use your logo. In the description, describe yourself AND your blog. You can add links in your description so take advantage of that and link to your Facebook Page (with a customized shortened link, more info on that coming up), Instagram Account or Etsy Store. For your main url, use your blog.
Pick a background that is similar to your blog’s background; keep things simple and branded. You want people to recognize you.
Twitter Buttons and Widgets
Share and Follow Buttons When you have a blog, you MUST have share buttons on it so that your readers can share your content. One of these important buttons is the Tweet Button. Usually the Tweet Button is included in a “sharing bar” with all our other social media buttons together. There are lots of different kids of sharing buttons but the best by far is the one that sticks to the side of the screen so that it doesn’t interfere with the article nor does it need to be searched for. You can get share (and follow) buttons with Sumo.me and AddThis.com. Whichever you pick, make sure that when your readers click the Tweet Button, your handle is included in the tweet along with the url of your post, that way you will be notified when someone has tweeted your article. Timeline or Feed Widgets Twitter gives you the option of creating widgets to add to your blog with some html code. The widgets is able to showcase your Twitter feed in different styles and even a section where your readers can compose a tweet straight from your blog. They can favorite your tweets and even retweet straight from the Widget. You can even pick a collection of tweets curated by hashtags instead of your own feed. This widget usually sits on your sidebar with the other social media widgets. WordPress also has plugins you can use to add the Twitter widgets to your blog, either on the menu and side bars or inside the actual blog posts. Read this article on the Twitter Blog about all the different timeline widgets you can embed into your blog. On the right here, you will see my timeline widget that scrolls endlessly. I made this from the Twitter development site.
A Twitter card is a very special way of sharing your blog posts on Twitter. It is a piece of code that tells the share buttons to turn the tweet into a better tweet with an image and a description. There are a few different kinds of Twitter Cards; summary cards, player cards, and app cards. Twitter Cards are great because whenever someone tweets your article, the little piece of code tells the button to turn the tweet into a card. Read this article by Sprout for great instructions for all platforms. You can also use the Twitter Guide for constantly updated data and coding information
Click To Tweet
One of the greatest features available for WordPress blogs is Click to Tweet. You can compose the perfect tweet for your readers to post, straight from your blog, hashtags and mention included. The tweet shows up in your blog post as a rectangular button with text and a recognizable Twitter Icon. If you have a WordPress blog, there is a Click to Tweet plugin that creates great looking clickable buttons. If you don’t have a WordPress Blog, you can make your own button on Canva and link it to the Click to Tweet generated link.
[ctt template=”5″ link=”4eDR3″ via=”yes” ]Click to Tweet Buttons are irresistible. Use them in all your Blog Posts! #twittertips #blogging OranaCreative[/ctt]
Facebook to Twitter / Instagram to Facebook and Twitter
You can connect your Facebook profile or your page to post to Twitter automatically. Go to www.facebook.com/twitter and link whatever page or profile you like. You can even pick what kinds of things get sent to Twitter, status updates, photos, events etc. You can tweak those settings, however you like whenever you like. As a blogger, do you have a Facebook Page for your blog? Then your best bet is to link that page to Twitter and keep your personal profile out of the mix, unless you want to be completely honest and reachable with your audience.
You can also connect your Instagram accounts to Twitter (and Facebook). In the settings option, you can link whatever profile or page you want under “Linked Accounts”. Again, your best bet is your Blog’s Facebook Page. Sharing from Instagram to Facebook is pretty straightforward and can be done at the same time of posting on Instagram but for Twitter it’s best to do a little tweaking. Edit the caption to fit as a tweet and add some hashtags. After sharing, DON’T save the edit!
If you posted to Instagram, and straight to your Facebook Page, and if you have your Facebook Page connected to Twitter, then that Instagram post is getting to Twitter too! But, if you want to optimize that Instagram post for Twitter you should share it at a different time by tweaking to a shorter caption with two or three hashtags, Remember, 140 characters!
You can share any Instagram post to Twitter at any time. You should include this task in your Social Media tasks.
“If This then That” is a fun service with automation recipes for Social Media. It gives you lots of options for sending content not only to Twitter but also Facebook, Email, Pinterest and more. This is something you should explore and figure out which recipes you like the best and get social! You can send all sorts of things to your Twitter with IFTT. Look at all these options.
Direct Tweeting of Blog Posts
There a few ways to post your blog posts straight into Twitter. The first and most obvious way is right in Twitter, but it’s actually easier to use your share buttons or a scheduling service. Some share buttons, even if your handle is included, the link might not be shortened. I suggest you use a service like Buffer, Hootsuite, or Edgar. Once inside your blog post, click the sharing service which you are using and either schedule a Tweet or post it right away..
If you want to post right from Twitter then you should shorten the link with bit.ly and make sure you use an image. Images no longer count as characters in a tweet so why not use one?!
The perfect Tweet for a Direct Blog Post Tweet inludes the following things.
- A short and sweet description
- A shortened link
- A branded title image
- Two or three relevant hashtags
Retweet other Bloggers
When you are reading other blogs you like, take a minute and tweet them, straight from their sharing buttons. You can also use your own scheduling service like Buffer, Hootsuite or Edgar to put their blog posts in your Twitter queue. If they have a Click to Tweet, by all means use it!
Another way of sharing other blogs on Twitter (and populating your Twitter with more engagement and visibility) is to take part in Twitter Share threads on Facebook. There are quite a few but one of the most popular is the Twitter Marketing Group. The thread in this group get quite long and they offer a program called Retweet Chores that helps you schedule out the tweets. This program is amazing for Virtual Assistants.
Viral Content Bee
Viral Content Bee is a great program to use from your laptop to grow your audience, not only on Twitter. For twitter though it’s specifically powerful since you can get lots of organic retweets as you retweet from your peers. Read this article on the IBA about Viral Content Bee to find out more.
Tailwind is an app that you can access via desktop or mobile where you can schedule pins, your or your peers to populate your boards. The most successful aspect of Tailwind are the Tailwind Tribes. You join tribes inside the app and according to each Tribe’s rules you pin and re-pin and make connections with other bloggers!
Boardbooster is a service to automate pinning to boards, basically while you sleep. The idea behind Boardbooster is that you create private duplicate boards where you schedule pins to go out over and over. There is a scheme to follow so you don’t overpin, you just have to get used to it.
Tweetdeck is a service provided by Twitter itself. it is similar to Hootsuite in the way it looks, with columns you can pick as you wish. It helps to keep your twitter account “at a glance”. My favorite part of Tweetdeck is the lists column; a great way to always retweet the people in the lists you have made that relate to your blog and niche. It is a great way of creative community with other bloggers and with your readers!
Another great sharing service is Triberr where you can create tribes of bloggers that share each others content. Blog posts are updated instantly into Triberr through your RSS feed. From Triberr you can share other bloggers’ blog posts by tweeting them straight from the feed. You can be in different tribes with different content. The more you share, the more your content will be shared. You can’t just connect yourself and expect other to share you. You have to be active.
Dlvr.it is another sharing and scheduling platform. For twitter, you can automate your own blog posts to be tweeted from your account using your RSS feed. You can also add other RSS Feeds, like your very favorite blogs or your friends’ blogs. Finding the RSS feed depends on the Blogging platform you use. Just google “How do it find my RSS feed on (insert blogging platform)”. Usually the feed url looks like this http://yourdomain.com/feed .
Engage with other people on Twitter
A great way to meet new bloggers and get your content seen on Twitter is to join a Twitter Chat. There are Twitter chats every single day spanning all niches.
A great Twitter Chat is the one held by the International Bloggers’ Association. The hashtag to find it is #ibachat.
After a while that you have taken part into some Twitter Chats, you might be asked to co-host one in the future and that’s lots of tun! Make sure it fits your niche and concentrate on your task as a host. Twitter Chats usually have a system of numbered G and A tweets
Reply to Tweets
Don’t just retweet, reply to tweets with a little message for the tweeter. They will like seeing that and probably follow your or retweet your content. Engaging is the best way to get yourself seen on any Social Media and it works the same on Twitter. On that note, don’t automate Twitter messages to new followers, everyone hates that.
Hashtags for Bloggers on Twitter
Just like Instagram, Twitter relies on hashtags to get your content seen. There are some key hasthtags that are especially good for Bloggers. If you plan to use these hashtags, then take your time and participate in the goodness. Check out other bloggers, like their tweets, retweet them, read their blogs, you never know what new amazing blog you might find!
Try these hashtags out for size. Hashtags with the day of the week included are obviously to be used that day! #mondayblogs #sundayblogs #followfriday #bloggersconnect #ontheblog #newpost #mombloggers #lifestylebloggers #foodbloggers #familybloggers #bloggerbabes #bloggingboost
Related Reading: What I learned from trying ten different twitter apps