What is the Smartest Choice for Expanding Your Business?

by Jan 6, 2019Business, Branding, emma, guest post, small business

Every business comes to a point where it has developed enough and it’s ready to expand. Business expansion can easily become quite a difficult period for business owners. The main reason is that you have to ensure that your business can scale properly. Otherwise, you’re basically risking ruining your company entirely. Business owners need to consider how to expand their business, in order to make the most of it.

There are a lot of choices to make ranging from choosing the right business model to improving systems and business operations. What’s more, many business owners plan for business expansion but when it’s actually time to expand, they’re caught by surprise. Moreover, business owners oftentimes wonder if they’re expanding the right way, did they make the right choice or if their business is growing too fast. That being said, here are a few of the smartest choices for expanding your business.

Develop a brand

Branding a business is an excellent way to expand it. Branding is not just a marketing strategy that will help elevate your business on the market but also a strategy that will help your business grow. With a well-developed brand, you can improve your exposure and grow your consumer base. However, you’ll also need to grow your business internally, such as improve product production, hire additional employees, work on a unique selling proposition and so on.

Developing a brand the right way can help your business differentiate from other businesses and other brands as well. Still, in order to successfully leverage branding as a potential growth model, you’ll have to adapt to new demand and customer expectations. What’s more, branding improves your market penetration and helps you get a larger market share and influence. That means that your business will have to expand accordingly, in order to meet the requirements of branding.

Consider franchising

If you don’t want to bother with building your own brand or if you happen to lack the resources to do so, you can leverage someone else’s brand reputation for business expansion. In other words, you should consider buying a franchise as an expansion strategy. A franchise is a developed business model supported by an existing brand or a trademark, i.e. a franchisor.

When you buy a franchise, you get to enjoy certain benefits, such as sharing in the reputation of your franchisor, continuous support from a franchisor, as well as appropriate training for both yourself and your staff, among other things. However, should you choose to consider this option, make sure you check out the top 10 franchises and determine how they’ve reached success.  That way, you’ll be able to familiarize yourself with what’s involved in running a profitable franchise, so that you can ensure that your business expansion is successful.

Expand to a global market

When faced with business expansion, many owners consider taking their business operations to a global market. An international market is a place of countless opportunities for a business to reach success. Operating internationally allows you to serve different markets and enrich your consumer base with global customers. However, expanding your business through global trade is quite difficult. You must ensure that you have proper logistics, freight forwarding and distribution method in place, in order to import or export goods overseas.

What’s more, expanding to a global market can be a major financial burden and your business must be able to endure until it becomes profitable. Therefore, make sure you’re familiar with the international trade laws, rules and regulations before you start off your global business expansion. Another thing you must consider is cultural differences and language barriers. If you overcome those obstacles, you’ll be able to seamlessly expand your business to the global market.

Solve a problem

Nowadays, many businesses struggle in the market because they oftentimes have to compete against well-developed companies. Sometimes trying to get a competitive advantage may seem next to impossible. And, if you cannot find a way to outrun your competitors, you cannot expand your business properly. In that case, consider alternatives to competition. There are plenty of consumers who have specific problems but fail to find a solution among countless products or services on the market.

These consumers belong to so-called niche markets. You should consider solving a problem these consumers have as an expansion opportunity for your business. That includes adjusting your products or services to meet niche market’s needs. However, if you manage to do so, your customer base will expand greatly due to new customers who now found a solution they’ve been looking for. That means you must ensure that your business is ready to operate at an optimum level and become able to serve new customers.


Expanding a business once its ready to grow and develop further is very important. It means your business has matured enough and it’s ready to improve. However, business expansion needs to be done properly and accordingly. Otherwise, you’re risking the future of your business. That’s why it’s important to make the smart choice and allow your business to scale as it should.

Emma Miller is a Sydney based writer with a degree in marketing. Interested in digital marketing, social media, start-ups and latest trends. She’s a contributor Orana Creative and BizzMark Blog. Follow her on Twitter

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